CENTURY 21 global brand power attracts business-savvy brokerage in Hamilton, ON

CENTURY 21 Ultra Realty Inc., formerly OnCan Realty, opens to serve Hamilton, ON

HAMILTON, ON – Well-known Hamilton businessman Patrick Gabriel has a proven eye for the housing industry, seeing the opportunity to pair a furniture sales and staging company with his former independent real estate office OnCan Realty. Now, he’s re-branded to CENTURY 21 Ultra Realty Inc. to add the recognition and support of the world’s largest residential real estate network to his company.

Gabriel has owned Parks Furniture and Mattress Store for eight years, and has been featured twice on Dragon’s Den for his unique and successful business ideas. By combining real estate with décor, CENTURY 21 Ultra Realty Inc. can offer professional home staging to enhance the appearance of clients’ listings to speed up sales, as well as providing licensed interior designers to help bring their buyers’ dream homes to life. Clients also receive membership to Parks Furniture, giving them incredible discounts on quality home furnishings.

CENTURY 21 Ultra Realty Inc. offers residential real estate expertise serving Hamilton and the surrounding area. Drop by their newly renovated office at 70 Sanford Avenue North in Hamilton or visit their website to experience the CENTURY 21 difference.


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Media contact
Ashley Lockyer
Communications Marketing Strategist
CENTURY 21 Canada™

About CENTURY 21 Canada™
Century 21 Canada Limited Partnership (century21.ca) is a real estate master franchisor with exclusive rights to the CENTURY 21® brand in Canada. As a sponsor in the real estate category of the AIR MILES® Reward Program, participating CENTURY 21 offices can offer customers Miles on their real estate transactions.  

The CENTURY 21 System is the world’s largest and most recognized residential real estate franchise sales organization with approximately 6,900 independently owned and operated franchised broker offices worldwide and over 100,000 sales professionals. CENTURY 21 provides comprehensive technology, marketing, training, management, and administrative support for its members in 78 countries and territories worldwide. 

®/™ trademarks owned by Century 21 Real Estate LLC used under license or authorized sub-license. ©2016 Century 21 Canada Limited Partnership.

The trademarks REALTOR®, REALTORS®, and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.

The Sell: They sold their house for over $1 million, and they didn’t pay a dime of commission

The sellers: Bill Whitehead, a 50-year-old construction worker; his 13-year-old daughter, Olivia; and his partner of six years, Tracy Green, a 50-year-old mortgage broker.

The property: A two-and-a-half-storey, three-bedroom Victorian row house near Wellesley and Parliament with a renovated interior and finished basement.

The Sell: Downtown Home (Portrait: Erin Leydon)

The story: Green bought the house in 2003 for $389,000 and gutted it. The value had ballooned since then, and the couple figured it would be wise to cash out soon (lest the unthinkable happen to the Toronto housing market). They were dead set against paying an agent a hefty commission. Instead, they hired ComFree, a no-frills brokerage that provided a listing, lawn signs, a brochure, pricing assistance and help with closing, for a flat fee of $2,000.

The prep: Green and Whitehead gave the interior a fresh coat of paint, then they hosted their own open house, which attracted roughly 80 attendees.

The offers: Less than a week later, a couple bid the asking price. In a typical real estate deal, the buying and selling agents will split a five per cent commission, but there was no selling agent in this case, and the sellers didn’t want to cut into their proceeds. So the buyers agreed to pay an additional $25,000 to partially cover their own agent’s cut. Green and Whitehead plan to rent an apartment in Toronto until Olivia is finished high school. Then they hope to semi-retire in Orillia, where they recently purchased a second home.

House of the Week: $3 million for a modern Leaside new-build with lots of skylights

Address: 82 Divadale Drive
Neighbourhood: Leaside
Agent: Reza Afshar, Royal LePage Terrequity Realty, Brokerage
Price: $2,950,000
Previously sold for: $1,192,000, in 2014, prior to being completely demolished and rebuilt

The place

A newly built modernist home, designed as an investment property.

There’s a small sitting area at the front of the house:


At least the buyer won’t have to worry about hanging anything on the living room wall:


The dining area is continuous with the living room:


The kitchen and family room are at the back of the house:


A closer look at the kitchen:


There are four bedrooms on the second floor. Here’s one of them:


Another bedroom, with its own Juliet balcony:


And a slightly less impressive bedroom:


Here’s the master bedroom:


It has a bit of built-in storage:


And, of course, there’s a sleek master ensuite:


The backyard is looking a little plain at the moment, but the right owner could do a lot with this amount of space:


The history

The original house was built approximately 50 years ago. It had only one set of owners until it was sold in 2014, after its last original inhabitant died at age 93. The new owner used the building as an art installation for four months. She invited photographers, graffiti artists and mixed media artists to use the walls and spaces inside as a canvas. Eventually, she demolished the house. In 2015, she built a new one from the ground up.

Big selling point

Architect Talayeh Hamidya designed every room with light in mind. There are five skylights in the house: three in the upstairs bathrooms and two large ones above the stairs. They even illuminate the basement:


Possible deal breaker

The boxy exterior and spare interior are unusual in this neighbourhood of mid-century homes. It’s a distinct aesthetic that isn’t for everyone.

By the numbers

• $2,950,000
• 3,000 square feet
• 33-by-135-foot lot
• 4 + 1 bedrooms
• 6 bathrooms
• 1 backyard deck

The Hunt

More Houses of the Week

Sale of the Week: The $1.7-million Willowdale home that proves land is sometimes worth far more than a house

Address: 203 Ellerslie Avenue

Neighbourhood: Willowdale

Agent: Adam Parsons, Bosley Real Estate Ltd., Brokerage

The property: A one-and-a-half-storey house on a huge, manicured lot.

The history: The seller bought the house for $305,000 in 1997. She made modest updates over the years, but the house itself is virtually unchanged. Most of her effort went towards landscaping the 300-foot lot and creating a lush perennial garden. Now, she’s retired and planning to move to Ottawa to be closer to family.

The fate: The buyers, a couple from New York, plan to move into the house for now, but they’ll almost certainly redevelop it eventually to take advantage of the size of the land. There’s a lot of rebuilding happening on Ellerslie Avenue at the moment, including on a massive double lot just four houses east of this one.

The sale: The listing agent gently broke the news to the seller that her land was worth a great deal more than her house—and, that if priced very aggressively, it would generate a lot of interest among developers and builders. There were about eight showings on the first day, but there was also an extremely high pre-emptive offer. At $700,000 over asking, and with a quick closing as part of the deal, the seller had no reason to decline.

By the numbers:

  • $1,700,000
  • $5,558.83 in taxes (2016)
  • 1200 square feet
  • 53-by-300-foot lot
  • 5-car driveway
  • 3 bedrooms
  • 2 bathrooms
  • 1 day on the market

The house isn’t big, but it’s cozy. Here’s the living room:


The dining room:


And the family room, with greenery inside and out, and a wall of exposed brick:


The kitchen:


There are three bedrooms. This one is being used as an office:


The main bathroom:


Another bedroom:


And the last bedroom:


But the real attraction here is the lot, which is 300 feet deep. This is only the start of it:


This is what the buyers paid $1.7 million for:


More Sales of the Week