CENTURY 21 puts coach in REALTORS corner to double their income

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Published on: February 5, 2016

New C21 Coaching Academy provides “while you work” guidance and specialized tasks that deliver superior results

Success in real estate is simple math: the more actions you take, the more leads you generate, and the more sales you’ll close. The hard part is knowing which actions will make an impact and, most of all, sticking to them. To ensure REALTORS® grow their business, the new C21® Coaching Academy program offers a proven system that incorporates expert guidance and effective tasks into their daily routine.

“The coaching academy doesn’t take time away from an agent’s busy schedule. It’s there for them while they work, providing and supporting the specific actions they need to take in order to grow their business every day,” said Martin Charlwood, vice chairman and CEO, CENTURY 21 Canada™. “It’s all about accountability and action. Ultimately, we want to do all we can to help every member in our organization succeed and this program has already had a proven impact.”

C21® Coaching Academy provides an agent’s very own coach-on-call, an online daily activity tracking system, weekly coaching webinars, a daily motivational message, and an online training library.

“This program shifts power from local market trends and empowers agents with proven habits and skills for any situation. Down market, work with buyers in this way. Up market, work with sellers in that way. We show them exactly how to apply real estate’s basics in specific, scheduled tasks so they are continuously productive,” said Rob Vivian, C21® Coaching Academy presenter and award-winning REALTOR®.

Before launching nationally, the program was strategically piloted in markets across Canada and had powerful results:


“We’ve had Rob Vivian do coaching and training for our agents for over six years. The success the agents have is so dramatic that for the last two years we enhanced it by making it a weekly group coaching program which runs 12 months a year.  I believe that the C21® Coaching Academy is a great way to provide our agents across Canada with a very effective coaching program at a very affordable cost.”
Paul Baron, broker of record, CENTURY 21 Leading Edge Realty Inc. (Markham, ON)


“This is my 6th year in real estate, so I’ve long since been introduced to the basics. However, this coaching goes way beyond simple introductions to basic concepts. It elaborates in simple, easy to understand terms, the surprisingly numerous and very powerful steps that can be taken with each of the basic concepts to exponentially increase their power and value. I finally feel as if I am getting a handle on this business and that is a great feeling. I am already reaping benefits from this coaching.”

Ben Vallis, CENTURY 21 Seller’s Choice Inc.  (St. John’s, NL)


“After more than 27 years, I’m fortunate to have a successful career. Having said that, even the most seasoned veteran in any profession can get distracted. We all know that to be a consistent top producer, goal setting, planning your work and working your plan is part of the process. Having subtle weekly reminders, accountability and inspirational quotes certainly adds another dimension to the process.”

Tracy McLachlan, CENTURY 21 Bachman Associates (Winnipeg, MB)


“All the concepts are simple yet profound.  I have learned more in two months with Rob than the last two years without him.  I would highly recommend anybody who wants to better their business to take this program.  You won’t be disappointed.”

Adam Padfield, CENTURY 21 Home Realty Inc. (Kitchener, ON)


The first official session of C21® Coaching Academy session kicks off on Wednesday, February 24, 2016. For more information and to register, talk to your local CENTURY 21® office. Visit century21.ca to experience the C21® difference.


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Media contact

Ashley Lockyer

Communications Marketing Strategist

CENTURY 21 Canada™




About Rob Vivian Coaching

Our system is different than a motivational or life coaching system – it’s business coaching. It’s the tactile hands on system that works for many of the most successful real estate agents and brokers in the country. Rob’s daily phone call blast, coaching calls, effective scripts, easy to use contact management technology, the accountability program and more, all combine to create the most effective real estate coaching available.

About CENTURY 21 Canada™

Century 21 Canada Limited Partnership (century21.ca) is a real estate master franchisor with complete rights to the CENTURY 21® brand in Canada. As the exclusive sponsor in the real estate category of the AIR MILES® Reward Program, only participating CENTURY 21 offices can offer customers Miles on their real estate transactions.

The CENTURY 21 System is the world’s largest and most recognized residential real estate franchise sales organization with approximately 6,900 independently owned and operated franchised broker offices worldwide and over 100,000 sales professionals. CENTURY 21 provides comprehensive technology, marketing, training, management, and administrative support for its members in 78 countries and territories worldwide.

®/™ trademarks owned by Century 21 Real Estate LLC used under license or authorized sub-license. ©2016 Century 21 Canada Limited Partnership.

The trademarks REALTOR®, REALTORS® and the REALTOR® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. Used under license.

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